International journalist and son of the Ghanaian soil Jefferson Sackey has won the 2015 Planet Africa Award for ”being an innovative and creative individual who has raised the bar in the media industry and uses his platform to increase awareness regarding issues that affect society across Africa and beyond.”
Sackey was recognized for his stellar works as was Dr. Julius Garvey, son of Marcus Garvey and Canada’s Minister of Tourism, Culture and Sports, Honorable Michael Coteau.
The Multimedia man in an interaction with Anita Erskine explained the recognition astonished him given that he joined his wife in Canada about 8 months ago but was grateful that smart and hard work is still appreciated.
“We watch CNN, BBC, Aljazeera as well as others and admire the professionalism and the gadgets they utilize in delivering content. These are the examples and best practices I observe.” he noted.
According to Sackey, his International Assignment programme started in 2005 from TV Africa and has only gotten better, thanks to researched content, modern gadgets and challenge to self to get better and offer relevant news.
“Simplicity works, the best people get close and associate with you when you are considerate as humility is key. People get astonished when they get to find out I have interviewed high profile personalities like Angela Markel, Madam Sirleaf, Olusegun Obasanjo, Kofi Annan, Tony Blair and others but I keep it cool.”
Jefferson observed that one leader he admires greatly is one time Ghanaian UN Secretary General. “For one who has stayed overseas for many years and retained his Ghanaian accent shows the respect he has for the country and such people inspire me to stay grounded.”
On the performance of the Ghanaian media, Sackey opined “we need to push ourselves more, it’s good to focus on Ghana but there is need to break loose and enter West Africa; Nigeria and Sierra Leone markets. That is offering content to other nationals.”
Still in Canada, the unassuming but solid journalist revealed that he had shoots to do for a documentary he is working on in Liberia and Sierra Leone after which he shall land in Ghana a few weeks’ time.
Past recipients include Professor Wole Soyinka, Sylvester Osamusali, Isaiah Washington and Yvonne Chaka.
michael eli dokosi/blakkpepper.com