will3will.i.am thinks it’s great that hip-hop artists like Kanye West, Puff Daddy and Run DMC are trying their hand at fashion design.

The Black Eyed Peas star – who has his own high-end sneaker brand – says Puff Daddy ”epitomises” the success of those who dabble in both hip-hop music and fashion.

He shared: ”I like what Puff did with his own brand. I look up to him for that. He epitomises how hip-hop people are the true renaissance men. Jimi Hendrix; he should have had his own guitar. As bad-ass as Michael Jackson was, he should have his own glittery socks, glove range, sparkling beverage, penny loafers and aviators.

”As bad-ass as Mozart was, that freaking piano that says Yamaha should say Mozart! So, thank god for hip-hop artists for doing more than just singing songs; thanks Kanye (West), thank you Diddy and thank you Run DMC.”

The 40-year-old music producer also revealed his favourite designer is Vivienne Westwood.

He gushed to Time Out London magazine: ”Vivienne Westwood. Oh man – if I think of punk rock and I think of hip hop, there’s only one person that threads between both cultures; the spirit and style.

”She was, and is, the woman that’s right there with it all. The sneaker and footwear world isn’t the easiest to make your mark on.”


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Michael Eli Dokosi is a journalist and a formidable writer with a decade's experience. He is a blogger as well who currently owns and manages the news portal www.blakkpepper.com. The site is a wholesome news platform with entertainment, political, general, sports, negroid and foreign news offerings with the tagline 'More than Straight News' because of its alternate take on issues. The blakkpepper name emerged because the site is Afrocentric and hot. The Managing Editor can be reached via cell line (+233) 0249907425 & (+233) 0262907425 and via email blakkpeppergh@gmail.com for adverts, enquiries and news coverage invites.