by: michael eli dokosi/blakkpepper.com/ghana
Entertainer and leader of the Shatta Movement (SM) Charles Nii Armah musically identified as Shatta Wale ahead of his ‘After the Storm’ album offering passed through Pluzz FM to address a few contentious issues as well as give information about the Black Star Square event.
Freshly recovered from a malaria bout thanks to medication, rest and spa sessions, Wale acknowledged the strides new team members are making to elevate his brand noting that the decision to offer an album is just one of the sound decisions that the team impressed upon him.
Realizing that his appeal cuts across varied demographics, Wale opined he suggested the Black Star Square a.k.a. the Independence Square as venue for his launch so that his corporate fans and associates could feel catered for while availing a space for his hardcore ghetto fans to display their affection for him.
“When I wake, I sometimes have a song on my lip and with a studio at home I just enter to deliver. I can offer 45 songs in a month and when the inspiration is lacking, wife Shatta Michy urges that I stay away from the studio for a week and then the energy returns” the ‘Kakai’ man opined.
Regarding quality of his videos, Wale acknowledged his old videos were substandard disclosing “I was not keen on the dancehall king video myself. That is not how a palace should look like” but was quick to add that while certain video directors have not been professional with him he can cite Xbills and Lex McCarty as exceptions who have done good jobs for him.
The ‘Chop Kiss’ man stated although he started with hard dancehall and ragga, he for some time now has been simplifying his songs so that pre-teens, teens and young adults can sing along and feel motivated when they absorb his sounds.
Grateful to the committed fans for their unwavering support, the ‘Ghana Mi Seh’ singjay was lethargic about calls to restrict fans from making tee shirts, stickers, key holders and other paraphernalia using the Shatta Movement (SM) name saying he was not keen to deprive folks of their bread.
According to Wale, there is no music industry in Ghana adding he owns his own music industry with name and works acknowledged all over the world.
He regretted circumstances which militated against touring with Jamaican music man Alkaline as planned citing miscommunication between the artist and promoter. According to Wale however Alkaline himself saw the damage and apologized to him about his attitude promising to make amends when another chance presents itself.
Shatta Wale was to have toured with Alkaline through New Town, Nima, Mamobi, Korle Gonno and Dansoman to witness first-hand the (SM) power but the plan fell through although there is a chance that might happen someday given that the two artists are making a song together.