by: michael eli dokosi /www.blakkpepper.com/ghana
#blakkpeppertins @blakkpeppernews @MystiqMike fb: Blakkpepper Ghana
For one who dropped out of Kinbu Secondary School in the first year due to financial constraints, Benjamin Toklo, the Chief Executive Officer of Benash Jeans and Clothing has done well for himself.
The Dzodze native has his late father to thank as he understudied him in his tailoring shop at Nima. As early as 1998 while in Junior Secondary School, Benash as he is fondly called now begun fixing buttons on clothes his father had sewn as well as iron some of the clothing.
Having served as an apprentice under the tutelage of his father for four years between 1997 to 2001, Benash begun work on a ‘work & pay’ system at his dad’s shop from 2002 but he had conceived the Benash brand since 2000 eventually leaving his dad and starting out on his own with two apprentices.
Determined to establish working relationships, Benash undertook a global trip from 2003 to 2006 touring Amsterdam, Hong Kong, Singapore, Thailand, South Africa and Nigeria working jobs to raise capital as well as securing contacts at garment shops to later source fabric from.
Benash’s clientele include entertainers Shatta Wale, 4×4, Guru, Gasmilla, VIP, Reggie Rockstone, Vicky Zugah, Roselyn Ngissah, Selly Galley, Amanda Jissih, Nana Ama McBrown, Eno, Chris Attoh, Funny Face, kwaw Kese, Epixode, Lord Kenya and Okyeame Kwame.
But why specialise in denim? Benash renders to www.blakkpepper.com “I really love jeans. It is a casual cloth. If you ask 5 or 10 people, they have a pair or two of jeans in their wardrobe. Its easy to wear and one can wear with tee shirts and other attires.”
According to Benash, in five years, just as Gucci is globally acclaimed, he is hopeful Benash Jeans will evoke such quality memories adding “I hope the company grows big to be able to support and empower disadvantaged folks in the Nima, Newtown communities as the poverty levels here are massive.”
With the tagline ‘Made To Fit’, Benash explained he listens to clients demands and renders what is craved for by way of choice of fabric, measurement and specifications.
Sourcing his denim and fabric from Turkey, Thailand and China, Benash Jeans go for standard GH¢80.00 to GH¢100.00 charge while celebrities charge is GH¢100.00 to GH¢200.00.
With 12 employees comprising short, shirt, suit and women attire sewers, Benash says he takes the time to orient new comers to the use of the industrial machines so they become effective and avoid injuries.
The young entrepreneur noted “life has not been easy but one must never give up on his hustle.”
The catholic loves to play football, swim and head to the club occasionally to unwind and tuo zafi and ayoyo makes his day any time.
Thanks to his quality sewing, he’s been invited to fashion shows to exhibit his wears and has featured in the following:
2013 Oil City Fashion Show in Takoradi
2014 Oil City Fashion Show in Takoradi
2015 Oil City Show in Cape Coast
2015 Miss KNUST Show
2016 Fashion Breeze
2016 Glitz Fashion Show
Benash Jeans can be located on 11 Hills Street-Accra Newtown opposite Commando Junction.
Why buy a big jeans at a high cost and even spend again to make it fit your frame while you could simply walk to benash jeans and have a hand sewn jeans made just for you?