by: michael eli dokosi/ 

Incensed by the foolish “coolest monkey in the jungle,” inscription plastered on the sweatshirt of a male boy model by Swedish apparel retailer H&M, South Africa’s Economic Freedom Fighters (EFF) have stormed some H&M stores in the country and vandalised property.

Targeting six H&M stores in the Gauteng province, the protesters tore down shop displays and threw clothes around in addition to messing merchandise up.

And according to spokesman for the EFF; Mbuyiseni Ndlozi, time for apologies are over when intentional acts are committed to disparage melanated people.

“The time of apologies for racism are over; there must be consequences to anti-black racism, period!” Ndlozi wrote on Twitter.

It took police using rubber bullets to disperse the protestors.

H&M has since apologised for its silly ad pledging to investigate.



Previous articleSwedish retailer H&M lambasted over “Coolest Monkey in the Jungle” hoodie
Next articleResigned US ambassador to Panama: I have had enough of Trump
Michael Eli Dokosi is a journalist and a formidable writer with a decade's experience. He is a blogger as well who currently owns and manages the news portal The site is a wholesome news platform with entertainment, political, general, sports, negroid and foreign news offerings with the tagline 'More than Straight News' because of its alternate take on issues. The blakkpepper name emerged because the site is Afrocentric and hot. The Managing Editor can be reached via cell line (+233) 0249907425 & (+233) 0262907425 and via email for adverts, enquiries and news coverage invites.