by: michael eli dokosi/www.blakkpepper.com/ghana
In this age and time, Swedish retailer H&M found it sensible enough to hold advertorial and production meetings eventually releasing an ad campaign having a melanated boy and a Caucasian boy wearing their sweatshirts but curiously enough while the Caucasian boy had “Survival Expert,” on his hoodie, the African had “Coolest Monkey in the Jungle.”
It didn’t take long for keen observers on twitter to see through the bullcrap on display and rightly called out the apparel make for their silly, repugnant and racist act.
Soon enough, the apparel maker with 4,553 global stores offered apologies claiming the offensive inscription was a breach and not in tune with its ideals.
But notable personalities registed their disgust including basketball icon; LeBron James and rapper cum business man; P. Diddy who has reportedly offered a one million modelling deal to the young African who resides in the U.S with his mama.
Curiously however, his mama one Terry Mango, reckons the attack on H&M was harsh submitting:
“That’s my son… I’ve been to all photo shoots and this was no an exception, everyone is entitled to their opinion about this,” she said, according to a screenshot reported by BET. “This is one of hundreds of outfits my son has modeled… stop crying Wolf all the time, unnecessary issue.”
But since raising an African child is not raised by only the parents but by the whole community, well-meaning melanated people have not spared the damned mama pointing the damage such acts does on melanated boys and girls who are made to feel they amount to nothing.
In a bid to rectify that effect, graphic designers all over have featured the boy and other young melanated ones in drawings with positive and inspiring inscriptions to boost their spirits.