Vodafone Ghana has launched a campaign this December dubbed, #VodafoneSuperRedChristmas to reward and excite its customers throughout the festive season. The initiative is a holistic approach by the telecommunications company to reward all customer touch points within the various segments.
The month of December is unlike any other month; especially due to the Christmas celebration that always takes centre stage. Across the world, numerous organisations are planning various programmes and initiatives to bring happiness and a cheer on the faces of their customers.
Vodafone Ghana’s exciting line-up has already begun with a “Night of Drama & Cocktail”, held over the weekend at the Kempinski Hotel for its high valued and Enterprise customers across the country. The event brought together corporate and individual clients of the company, who were treated to an interesting night by the Roverman Drama Group with music by Stephen Bedi.
A lot of other activities have been lined up as the days come by. From the 5th to 30th December, the Fixed Broadband team is bringing Santa Claus to the homes of over 300 customers, bearing different kinds of gifts in appreciation of their commitment over the years. Other activities including a Vodafone X Mall day, an insomnia movie night and musical concerts for the youth have been arranged throughout the festive season.
Additionally, Vodafone is also paying the bus fares of customers travelling on the 24th of December to celebrate Christmas. Dubbed “24th Akwantuo aye Free”, selected Vodafone agents will be positioned at vantage bus stations to cater for traveling customers and ensure they arrive at their destinations comfortably. Vodafone Retail Shops across the country will also be rewarding customers with lots of gifts during the holiday season.
Commenting, Yolanda Cuba, Chief Executive at Vodafone Ghana said:
“As another year comes to an end, there is no doubt that the continuous loyalty of our customers coupled with a renewed strategic focus have continued to provide us with a competitive edge in the current environment. Vodafone-Super-RED-Christmas is our way of appreciating the most important stakeholders in our business operations.”