by michael eli dokosi/www.blakkpepper.com/ghana
On Thursday October 3, 2019, water and beverage maker Voltic (GH) Limited briefed the media and other social influencers on the company’s new bottles which is made up of 30% less plastic in its bid to be more eco-friendly.
For over 20 years, Voltic (GH) Limited through its champion beverage; the Voltic Mineral Water has refreshed many Ghanaians, offering employment to many citizens while honouring its tax and other obligations to the state and now under its new Managing Director; François Gazania, the company having seen the toll the discriminate disposal of plastic waste is having on the Ghanaian environment has initiated a campaign to have consumers drop their used Voltic bottles at Shell Fuel Stations for collection and recycling.
At the Best Western Premier Hotel which had distributors, business partners, consumers and customers in session, Mr. Gazania implored attendees to spread the Voltic gospel in their offices, churches, mosques and homes noting “be the voice” urging people to dispose off waste properly.
With Voltic’s new bottle called Twist because of its twistable feature which allows for one to twist the bottle after drinking, shrinking it to a small size to be stored in a bag or pocket till disposed, the campaign is named #PutATwist which aims to collect and recycle 100% of Voltic packaging by 2030, in line with the Coca-Cola Company’s World Without Waste Commitment.
It will be recalled the company is now part of Coca Cola Beverages Africa (CCBA). Last year, Country Sales and Marketing Manager, Raymond Mensah said of the merger:
“The 2016 purchase of Voltic (GH) Limited by CCBA is a move to expand into the West African market using Ghana as a gateway. Aside mineral water which is our notable product, the expansion drive has seen us add soft drinks and malt beverage to our line.”
At the media engagement, Raymond Mensah submitted after leading the bottled water market for over two decades, Voltic Ghana has phased out the square bottles for its eco-friendly successor.
“Voltic Ghana is just not keen on producing authentic bottled water but also concerned worth post consumption waste. We cannot as a people continue to litter our streets and clog our gutter hence the twist new bottle,” he added.
Ghana’s Environmental Protection Agency (EPA) is a partner of the #PutATwist campaign with their representative calling for an expansion of Voltic’s recycling initiative.
Afrobeats and reggae-dancehall notable Stonebwoy has been recruited as an ambassador for the recycling campaign. He would undertake activities in the communities to drum home Voltic’s quest to curb acts from people and industries which hurt the environment.
Notables at the press engagement included Sister Debbie, Kwadwo Sheldon, Speaker Addo and DKB.